Holiday internet sales continue to soar as consumers demonstrate their increasing preference to make online purchases. The result: merchants are discovering that Black Friday marketing strategies can be modified and extended throughout the holiday shopping season. Recent data by leading retail analysts indicates that holiday shoppers are continuing to choose Cyber Monday deal surfing over Read More …
You spend a lot of time and money creating products and services designed to add value and convenience to the lives of your customers. You present and market these products in keeping with your branding, finding ways to attract interested consumers, increase awareness and demand, and create a community of patrons. How does the consumer Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
As a retailer, it’s not always easy to know what customers want or how to provide them with an overwhelmingly positive experience. Unfortunately, if you want to enjoy long-term success, you have to try and you have to hit the mark more often than not. This means finding ways to understand the customer experience, empathize Read More …
Trying to nail down one exact reason why your customers stay or leave is really an exercise in futility. Whatever causes the change in your customers’ minds, though, creates churn for your business. And, yes, customers will invariably change their minds. As your business grows and evolves, so do your customers. Sometimes, these two things Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …