Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …
Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …
A little appreciation can go a long way with customers. When was the last time someone showed they appreciated you? Do you remember how it made you feel? From a simple “thank you” to a small gesture, showing appreciation is a way of saying that you care. While is this common in our personal lives Read More …
A great retail business can suffer at the hands of unhappy and unproductive employees. Without their consistent efforts on a day-to-day basis, everything else you do in your retail store can take a backseat. After all, if customers think they will receive poor service or run into rude employees, they will avoid your store. There Read More …
As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …
Banks have traditionally done it. Restaurants invariably do it. Grocery stores are starting to do more of it. Even high-brow retailers are doing it. Whether it’s lollipops at the bank teller’s window or the after-dinner mint bowl at the local restaurant, many retailers have long offered their customers a small treat. What’s different now is Read More …