As a business owner, chances are you will experience the challenging and dreaded “slow” season at least once per year. When your peak sales season is over, and business becomes sluggish, use this important time to find long-term solutions that can revitalize your business. Don’t sit back and endure the slumps, but instead, use creative Read More …
When customers and prospective customers walk into or pass by your store, you only have a split second to impress them and grab their attention. One of the best ways to reach them is with attractive retail signs. Signage plays a critical role in representing your brand and, in essence, explaining to the customers what Read More …
In May 2010, Sarah Ercolani opened in Whitmore Lake, Mi a pet supply company that emphasizes in helping Dog Rescue and Non-Profit Organizations. When opening Fun Time Dog Shop, Sarah had two goals in mind. First, to help support some of the over 6 million dogs that are homeless and placed in shelters or with Read More …
Becky Leonard opened Under One Roof in Plattsburgh NY in 1990, to fulfill a lifetime dream of owning and operating her own small business. Prior to opening up her store she worked in retail and restaurants, which gave her the jump-start to open her own business. When deciding the type of store to open she Read More …
At Specialty Store Services, our customers are the foundation of our business. Without them, we would not be where we are today. And while we aim to educate, often times we’ve found that it’s us who ends up learning valuable lessons from our customers. We’re excited to announce a new monthly feature – Customer Spotlight. Read More …
At Specialty Store Services, building your business is our business. Our service to you doesn’t stop with the purchase of your store fixtures and displays; that’s just the beginning! We are here to help provide you with the tools for success each step of your journey. As business owners, we know that it’s important to Read More …
The psychology and subconscious power of color is a topic that has been heavily tested and studied over the years. According to the Color Marketing Group, color plays a part in 85% of total sales. Here are a few ways you can incorporate color into your store! Snap Judgment As customers walk into a store, Read More …
In surveys with both men and women, participants admitted to making impulse, or unplanned purchases often while shopping. In fact, more than 53% of sales now come from impulse buys! Impulse sales can be captured by any type of retail store. Regardless of store type, the psychology of the impulse buy is the same: certain Read More …
It’s that time of year again: spring cleaning! For most people, this is an annual ritual in their homes to purge unneeded items and clutter; however, this is an important idea for retailers to remember, too! Take inventory of the fixtures in your store; evaluate your best sellers vs. the fixtures that may not Read More …
Your customers are your best brand advocates and you should reward them for choosing to shop with you! If not you should be. When it comes to Loyalty Programs the possibilities are endless. Here are four ideas to start and promote a successful Loyalty Program. Points, Loyalty Cards and Rewards. Points are a very popular Read More …