You may have heard the adage “giving is getting” or “giving is receiving.” As a retail business owner, you might not put much stock into this concept. After all, you’re a for-profit business entity. If you gave stuff away, you wouldn’t be in business long. Yet, when it comes to partnering with and supporting charitable Read More …
Going into the busy holiday shopping season, most retail business owners have all kinds of plans for promotions intended to make the most of this consumer smorgasbord. Although nearly everyone is out shopping for holiday gifts, businesses face tough competition for consumer dollars thanks to abundant sales and promotions aimed at undercutting competitors. Gift cards Read More …
The days of rum-running or bootlegging moonshine have long since passed. The end of prohibition may have legalized liquor sales, but it also brought about a laundry list of regulations that must be followed if you plan to engage in liquor sales of any kind. Owning and operating a liquor store could bring you a Read More …
You spend a lot of time and money creating products and services designed to add value and convenience to the lives of your customers. You present and market these products in keeping with your branding, finding ways to attract interested consumers, increase awareness and demand, and create a community of patrons. How does the consumer Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
As a retailer, it’s not always easy to know what customers want or how to provide them with an overwhelmingly positive experience. Unfortunately, if you want to enjoy long-term success, you have to try and you have to hit the mark more often than not. This means finding ways to understand the customer experience, empathize Read More …
Trying to nail down one exact reason why your customers stay or leave is really an exercise in futility. Whatever causes the change in your customers’ minds, though, creates churn for your business. And, yes, customers will invariably change their minds. As your business grows and evolves, so do your customers. Sometimes, these two things Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
When it comes to the holidays, most retailers immediately start thinking big. They want over-the-top displays and an overall “wow” factor that will grab attention. Stores also want competitive promotions to bring in consumers, and entice shoppers away from competitors. A lot goes into preparing your retail location for the busy holiday season. If you’ve Read More …