The use of retail mannequins can significantly boost sales of clothing and other fashion items. Mannequins allow potential customers to see how the clothing looks on a person instead of lifeless items on a shelf. This helps them visualize themselves wearing the clothing and if the style is right for them. Often customers will seek Read More …
A single glass display case brings a multitude of benefits to your storefront. If you need a fixture that attracts attention, adds a perceived value to merchandise, and prevents theft and damage, then find a glass display case that’s right for your line of business. From jewelry stores to convenience stores, glass display cases are Read More …
While your overall branding strategy and image for your store may rely on certain immutable design elements that require careful forethought before changing. The thing is that there are plenty of elements in your retail location that can change at a moment’s notice. For example, you probably swap out at least some of your merchandise Read More …
Starting a business is no easy undertaking. Once you’ve chosen a location, lined up your supply chain, and secured loans to launch your retail venture, it’s time to take a long, hard look at your retail space and determine the best ways to represent your brand and create an immersive experience. What sights, smells, and Read More …
When you walk into a department or warehouse store, you may be struck by the vastness of the space. Even though these stores are stocked full of goods, there’s also plenty of space to walk and explore merchandise. Unfortunately, smaller retail stores, like boutiques, don’t have the same access to the square footage as their Read More …
If you work in retail, you’ve certainly encountered retail gondola shelving, a popular, floor-standing retail display system that includes a base with a vertical spine, which supports cantilevered shelves on one or both sides. Typically, some sort of pegboard, slatwall, or solid board is used for the vertical element, to allow for versatility in adding Read More …
The main goal in any retail operation is to make sales. For this reason, you go to some trouble to create displays and pathways throughout your store that encourage browsing and facilitate buying. That said, you also want to create a welcoming and memorable retail experience, and this requires you to add ambiance to your Read More …
There are many goals in business, with sales and customer retention (e.g., repeat business) and impulse spending being the top among them. If you’re not making money, you’re not going to be in business for very long. It’s always nice when customers enter your retail store looking for specific items and find what they want, Read More …
Among retail stores, craft stores face a unique set of challenges because of the wide array of products they tend to carry. The craft industry covers diverse hobbies ranging from knitting and sewing to scrapbooking and card making, to creating jewelry, apparel, and art. It also tends to encapsulate seasonal and even year-round home decorating. Read More …
We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …