Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …
Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …
In this day and age, competition in retail comes from every direction. From big box stores carrying a vast amount of merchandise to the internet providing anything imaginable at the touch of a button, getting ahead can be a challenge. Knowing exactly what you are up against will shed light on ways you can improve Read More …
Motivating your shoppers to buy from you is why you are in business. Garments that look fresh and pressed are much more likely to sell faster than those that appear to have been just plucked out of a wrapper. To add sizzle to your sales, these seven simple tips can help you transform your newly-arrived Read More …
Your brand is everything. It’s your store’s reputation, identity, and personality, all rolled into one. With the array of outreach platforms provided by traditional advertising and social media, it’s more important than ever to ensure your message is consistent and seamless across all your marketing channels. How do you do it? Let’s look at some Read More …
You’ve taken the plunge to be open your own business and attain financial freedom. The retail business for which you are so passionate about can make your work seem like play and transform how you make your living. If you have made it this far, the hard part is over. The fact that you have reached Read More …
Success tastes sweet, but who knew it smells even better? Scent marketing research studies show that the use of scent in retail stores can have a significant and direct impact on business sales and profitability. Wondering how? Well, simply put, it helps deliver a better shopping experience to customers. By using scent in your retail Read More …