In the competitive world of retail, every square foot of your store must be optimized for maximum sales potential. One of the most effective strategies is to use candy shelves and point-of-purchase (POP) displays at the checkout area. We’ll touch on the benefits of these displays and how they can significantly impact your bottom line. Read More …
The “shelter in place” and “safer at home” orders that swept the nation in response to the COVID-19 crisis have almost certainly helped to save lives and slow the spread of infection, but these measures have also left businesses in a lurch. Luckily, we seem to be coming around the bend, as states begin to Read More …
The long days of summer are coming to a close and soon the air will turn chilly, the leaves will crunch underfoot, and we’ll switch from refreshing iced tea and lemonade to creamy cocoa and tart apple cider. As customers begin to bundle and prepare for the colder months, it’s time to turn your attention Read More …
As a retailer, it’s not always easy to know what customers want or how to provide them with an overwhelmingly positive experience. Unfortunately, if you want to enjoy long-term success, you have to try and you have to hit the mark more often than not. This means finding ways to understand the customer experience, empathize Read More …
Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
You’ve heard of Small Business Saturday, but you’ve never joined in because you’re not an American Express merchant. Or perhaps you’re a late bloomer and missed the deadline for signing up with American Express. Not a problem! You don’t need to accept American Express or use their merchant materials to participate in this movement, Read More …
These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
Did you know that customers spend more money than they had planned in brick-and-mortar stores? One way to increase these impulse purchases is to use spinner counter displays. These incredibly handy tools will maximize space while displaying various items. Spinner counter displays are perfect for showcasing items, such as books, greeting cards, jewelry, key chain, Read More …
A little appreciation can go a long way with customers. When was the last time someone showed they appreciated you? Do you remember how it made you feel? From a simple “thank you” to a small gesture, showing appreciation is a way of saying that you care. While is this common in our personal lives Read More …
Looking for a new promotion idea to use at the local festival, sidewalk sale, or even in your store? Check out this “Grab Bag” idea featured by Bob Negen on the Whizbang! Training site. People like surprises, and they like a good deal, and this grab bags promo idea has the best of both worlds. Read More …