You may have heard the adage “giving is getting” or “giving is receiving.” As a retail business owner, you might not put much stock into this concept. After all, you’re a for-profit business entity. If you gave stuff away, you wouldn’t be in business long. Yet, when it comes to partnering with and supporting charitable Read More …
Going into the busy holiday shopping season, most retail business owners have all kinds of plans for promotions intended to make the most of this consumer smorgasbord. Although nearly everyone is out shopping for holiday gifts, businesses face tough competition for consumer dollars thanks to abundant sales and promotions aimed at undercutting competitors. Gift cards Read More …
You spend a lot of time and money creating products and services designed to add value and convenience to the lives of your customers. You present and market these products in keeping with your branding, finding ways to attract interested consumers, increase awareness and demand, and create a community of patrons. How does the consumer Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
As a retailer, it’s not always easy to know what customers want or how to provide them with an overwhelmingly positive experience. Unfortunately, if you want to enjoy long-term success, you have to try and you have to hit the mark more often than not. This means finding ways to understand the customer experience, empathize Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
There are so many options for retail displays that you might have a hard time choosing the options that are right for your store, like portable folding racks. You’ll have to carefully consider your products, including their bulk, weight, and how you wish to display them. You also need to consider your branding and the Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
As a retailer, you no doubt understand the importance of displays and retail racks. These functional furniture items allow you to display your wares in innovative ways, and unlike wall-mounted racks and large shelving displays, they’re relatively easy to assemble, disassemble, and move throughout your retail space. In other words, they provide you with a Read More …