When you own and operate a retail store, your primary goal may be to sell the newest, most expensive stock first; however, you don’t want to just dump old stock and take a loss. By discounting older items you can at least recoup some cost, but items that didn’t sell when they were new are Read More …
Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …
A grand opening is an opportunity for your retail store to make a splash, grab attention, and wow customers. You want to make a big impression on the community, so you can bring in customers and encourage ongoing patronage and trusted referrals. To get the most out of your grand opening, it’s important to prepare Read More …
Are you considering sunglasses displays for your store? Did you know that 95 million sunglasses are sold each year, and by 2020, the entire industry is expected to hit 140 billion dollars? So as we head into the warmer months, this is the time to consider sunglasses and if they would be right in your Read More …
April showers bring May flowers, but they can also bring in shoppers dripping on displays and tracking mud all over your retail space. This doesn’t make for the most attractive (nor inviting scene); a dirty store can definitely send some customers heading right back out the door. Unfortunately, there are only two real solutions. One Read More …
You have probably walked by some form of cube displays thousands of times in all sorts of retail stores. From t-shirt and candy shops at the beach to high-end luxury brands, many retailers turn to cube displays to showcase there items. Are cube displays a good choice for your store, though? The answer is most Read More …
Sometimes it can be the smallest change in retail that can make large impacts. Take door alerts, an often forgotten part of the retail experience. Have you ever considered the effect a simple door chime might have on your business? Let’s dig a little deeper into the power of door chimes. A door chime works Read More …
Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …
Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …
Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …