The market for luxury goods in the U.S. may grow slowly, but it still leads the world as an estimated $85 billion industry, and growth is relatively steady (roughly 5% annually), thanks to a growing economy and international tourism. Plus, the forecast for luxury goods is extremely positive, with an estimated growth of more than Read More …
Serving the public means you naturally want to impress customers from the moment they walk in the door (or even earlier, with storefront displays, signage, and more). You have to be careful, however, about hitting shoppers or clients with a hard sell or your best products right when they enter, because it takes time for Read More …
There’s something to be said for the franchise mindset, whereby every store looks the same so that consumers encounter consistent layout and design no matter where they shop. This also helps brands to create an image that resonates with their customers. On the other hand, you also want to stand out as a retailer. You Read More …
The long days of summer are coming to a close and soon the air will turn chilly, the leaves will crunch underfoot, and we’ll switch from refreshing iced tea and lemonade to creamy cocoa and tart apple cider. As customers begin to bundle and prepare for the colder months, it’s time to turn your attention Read More …
Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …
Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
Retail locations large and small have many opportunities to impress customers by improving the in-store experience. This, in turn, can lead to increased retail success. What changes can you make in 2018 (and beyond) to wow your customers and ensure a positive overall experience? Here are a few strategies for consideration. Cosmetic Fixes If your Read More …
You might not have the budget to completely overhaul your store décor, but that doesn’t mean you can’t see an improvement by spending just a little on targeted upgrades. Even if you’re working with a tight budget, say a couple hundred dollars, there are a few small purchases that could help you to improve the Read More …