Beauty salons are largely a service industry, but many bring in extra cash with displays that offer salon-quality products so that customers can purchase the same items their stylists and manicurists use on their hair and nails. When you’re setting up shop, ordering furniture, and deciding how to lay out your location, you need to Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
When it comes to the holidays, most retailers immediately start thinking big. They want over-the-top displays and an overall “wow” factor that will grab attention. Stores also want competitive promotions to bring in consumers, and entice shoppers away from competitors. A lot goes into preparing your retail location for the busy holiday season. If you’ve Read More …
Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
Think about a favorite movie. If asked, you might recall important plot points. At the very least, most people are likely to remember the climax, or peak moment of the film, along with the ending. Everyone recalls the scene in Jaws when the shark explodes into smithereens, followed by the twist on the classic movie Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …
After long months of howling winds and hibernation, spring arrives, complete with balmy breezes, bird songs, and nature’s invitation to step outside and enjoy the warmer temps. As a retailer, you need to start thinking about what you can do to encourage revived consumers to set foot in your store once they’ve emerged into the Read More …
Every inch of retail space in your store is an opportunity to make a sale, but only if you use it correctly. Even how you lay out, aisles and carpeting could help to subconsciously steer buyers to certain areas of the store. Regarding these retail fixtures, you can’t afford to treat them like second-class citizens! Read More …
Retail locations large and small have many opportunities to impress customers by improving the in-store experience. This, in turn, can lead to increased retail success. What changes can you make in 2018 (and beyond) to wow your customers and ensure a positive overall experience? Here are a few strategies for consideration. Cosmetic Fixes If your Read More …