Realizing Your Dream of Becoming a Visual Merchandiser

What’s a visual merchandiser? Some people, it seems, are born with a creative impulse that drives them. No matter what they touch, their projects always seem to result in innovative and artistic displays that attract attention and earn them accolades. Unfortunately, most of us aren’t born under this lucky star, imbued with the innate ability Read More …

Essential Fixtures and Supplies to Organize Craft Stores

Among retail stores, craft stores face a unique set of challenges because of the wide array of products they tend to carry. The craft industry covers diverse hobbies ranging from knitting and sewing to scrapbooking and card making, to creating jewelry, apparel, and art. It also tends to encapsulate seasonal and even year-round home decorating. Read More …

Tips and Tricks to Guarantee Successful Clearance Sales

Clearance sales are a necessary part of any retail operation, and when they’re successful, both you and your customers reap the benefits. Stores have the opportunity to move out a lot of old inventory and replace it with a new, full-priced inventory. Shoppers get a great deal on items they may have been on the Read More …

New Year Displays Sure to Boost Gym Profits

The turning of the year is a time for personal resolutions. Thanks to the endless feasting associated with end-of-year holidays, one of the most common New Year’s resolutions is to lose a few pounds and get in shape. In other words, a lot of people are flocking to join local gyms, eager to get started Read More …

Winter Weather 101: Keeping Your Retail Store Safe for Shoppers

When freezing winter weather strikes, we’d all like to curl up by a cozy fire, but daily obligations and seasonal winter shopping force us to brave inclement weather anyway. Unfortunately, dangerous road conditions and hazards lurking in retail stores can make the situation worse. The problem is that winter weather doesn’t tend to stay outdoors. Read More …

Dazzling Jewelry Displays to Draw the Eye

We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …

Practical and Innovative Portable Displays

Many retail businesses participate in trade shows, flea markets, craft fairs, and other events outside of their retail locations. This is a way to raise awareness of their brand, bring in new customers, and boost sales. Of course, you can’t exactly transport your typical, in-store displays to an off-site location. That is why it is Read More …

Refreshing Retail to Revamp the In-Store Experience

When it comes to brick-and-mortar retail, it’s no longer enough to rely on time-tested strategies that have served businesses for decades. With online shopping offering convenience and cut-rate pricing, you need to do more to entice shoppers out their front door and into your store. You need to deliver an irresistible experience. How can you Read More …

How to Please Customers Determined to Find Fault with Your Retail Operation

The vast majority of consumers encounter new brands because they already have an interest in the products or services a company offers. In other words, they’re looking for you. Some may stumble across your retail location by accident, and others may be referred by trusted family members or friends, but most will find you when Read More …

Coffee and Comfort: How Retail Stores Can Increase Browsing

Folgers had the famous tag line, “The best part of waking up is Folgers in your cup,” complete with commercials showing sleepy parents roused to wakefulness not by noisy children, but by their coffeemaker automatically brewing a fresh pot in the morning. Our long love affair with coffee is about more than the pick-me-up from Read More …