As a retailer, it’s not always easy to know what customers want or how to provide them with an overwhelmingly positive experience. Unfortunately, if you want to enjoy long-term success, you have to try and you have to hit the mark more often than not. This means finding ways to understand the customer experience, empathize Read More …
What’s school retail? Most people don’t think of schools as a business but attend a local school sporting event, and you will find staff and students selling snacks and school merchandise, from branded apparel to tchotchkes. These sales are intended to help students and families display their school spirit and boost funding for the school Read More …
Popup shops are nothing new. We’ve all seen Halloween stores and seasonal kiosks selling calendars and stocking stuffers in malls. In the last several years, however, setting up limited engagement popup shops has become something of a marketing blitz for new brands looking to grab attention, as well as established retail enterprises seeking new audiences Read More …
It’s true that adding lighted display cases to your store will entail some upfront cost, so you might naturally be concerned about the potential returns of such an investment. The addition of display cases to your retail space, however, could have a positive impact that reduces loss and increases profit. What do you stand to Read More …
When it comes to the holidays, most retailers immediately start thinking big. They want over-the-top displays and an overall “wow” factor that will grab attention. Stores also want competitive promotions to bring in consumers, and entice shoppers away from competitors. A lot goes into preparing your retail location for the busy holiday season. If you’ve Read More …
There are so many options for retail displays that you might have a hard time choosing the options that are right for your store, like portable folding racks. You’ll have to carefully consider your products, including their bulk, weight, and how you wish to display them. You also need to consider your branding and the Read More …
Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
Think about a favorite movie. If asked, you might recall important plot points. At the very least, most people are likely to remember the climax, or peak moment of the film, along with the ending. Everyone recalls the scene in Jaws when the shark explodes into smithereens, followed by the twist on the classic movie Read More …
If you live in the greater Chicagoland and are considering opening a retail store, the showroom at Specialty Store Services is an absolute must. Retail success can be elusive, having the right retail supplies can help make your dream a reality. From display cases to store fixtures, we have everything you need! Walking through our Read More …
Traditionally, visual merchandising (VM) has invoked visions of window displays and mannequins. Much has changed in recent years and VM is an effective sales tool that extends far beyond clothing. Today, VM addresses all facets of your retail location, from storefronts, to in-store displays, to department-specific designs. While the approach to VM has evolved, the Read More …