Retail locations large and small have many opportunities to impress customers by improving the in-store experience. This, in turn, can lead to increased retail success. What changes can you make in 2018 (and beyond) to wow your customers and ensure a positive overall experience? Here are a few strategies for consideration. Cosmetic Fixes If your Read More …
As consumers, we’ve all fallen victim to impulse displays. These endcaps and point-of-sale product displays are designed to catch us when we’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what we’ve already got in our shopping cart. Even if you had Read More …
Remember when the holiday displays went up before Thanksgiving? It seems that the holidays start earlier every year. This year, I walked into a grocery store in October and saw Christmas items before Halloween. Holiday songs start streaming in stores as early as the beginning of November, and it’s common to see Christmas trees, strings Read More …
Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …
During the busy holiday shopping season, retail businesses become fiercely competitive They go all out to offer sales and promotions that will drive consumers to their stores and websites. According to Forbes, as of late December 2016, holiday sales were expected to reach the $1 trillion mark, with the average household shelling out more than Read More …
The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …
Kids are not afraid to tell you what they want. Whether it’s a birthday, Christmas, or Hanukkah, children always seem to have a laundry list of toys and games on their radar. When adults are buying for other adults, holiday shopping is a lot more difficult. Adults tend to purchase whatever they want or need Read More …
The holidays can bring retailers an end-of-year bump in sales that sees them through the slow-down after the New Year. This, however, necessitates hiring additional temporary staff to ensure that consumers aren’t frustrated by long lines or empty shelves. To compete and take advantage of increased holiday sales, you need calm, experienced, friendly staff to Read More …
The choices you make while designing your retail space can greatly impact your success or failure in the long run. Consistently making sales is about having great products and fair prices and presenting those products to your customers in such a way that leads them toward making a purchase. Presenting an organized, relaxing, and comfortable Read More …
As vines of holiday lights begin to make their climb, small retailers are considering the rise in sales during the year’s busiest shopping period. With locally-owned small retailers earning an estimated 50 percent or more of annual revenues during the holiday shopping season, a few simple steps can optimize results and boost sales. 5 Ideas Read More …