You might look at competitor trade show booths and think to yourself that you could easily do it better, but when you really start to consider all the details that go into creating a display for conventions and trade shows, you might be singing a different tune. Here are the basics of prepping for upcoming Read More …
If you live in the greater Chicagoland and are considering opening a retail store, the showroom at Specialty Store Services is an absolute must. Retail success can be elusive, having the right retail supplies can help make your dream a reality. From display cases to store fixtures, we have everything you need! Walking through our Read More …
The holiday season is major for retailers that want to rack up last minute sales before the calendar year ends. With enticing holiday displays, promotions, and a strong marketing strategy, you can really boost your earnings before ringing in the new year. The next question is, what you will do with your holiday windfall? If Read More …
The appearance of your retail store is important, which is why you put so much thought into the many visual elements that make up your shop, from logos and signage to merchandise displays and window dressing. Utility, however, is also crucial. You need to make sure your store is safe and functional for customers and Read More …
Each year (and often, each season) brings a whole new host of tempting design trends that make you wish you had it in your budget to do a complete overhaul of your retail space. If only you’d known that navy blues and acrylic details would be in for this year, you might have planned differently! Read More …
When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. However, they need to know the price to decide if they want to buy items. If it isn’t readily apparent, they might leave the store disgruntled Read More …
These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …
Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …
Are you considering sunglasses displays for your store? Did you know that 95 million sunglasses are sold each year, and by 2020, the entire industry is expected to hit 140 billion dollars? So as we head into the warmer months, this is the time to consider sunglasses and if they would be right in your Read More …