Understanding the psyche of a shopper may seem impossible, but there are actually several simple principles that can guide you toward retail success. Here are a few tips and tricks to help you create a retail environment geared toward enticing shoppers to spend. Keep it Simple Consumers want choices, but how many? There’s a psychological Read More …
One of the first things you need to think about when planning your store layout is what you want the customer to take away from the experience of interacting with your brand. In a general sense, you want customers to feel a positive association with your brand, to find your retail space attractive, uplifting, and Read More …
As more households invite pets like cats, dogs, fish, birds, and more exotic species to join the family, they naturally need pet products to ensure the health and comfort of their animal friends. This means providing nutritious and suitable food, as well as purchasing pet beds, cages and tanks, collars and harnesses, toys, bathing and Read More …
Physical retail, like many things that have been pronounced dead, continues to thrive. For example, literature has been declared dead dozens of times, and yet, despite the incursion of television, internet, and a myriad of other forms of entertainment, people still continue to enjoy good books, albeit often in digital formats these days. Physical retail Read More …
As the saying goes, the early bird gets the worm, and the same can go for retail planning. In retail, this means planning ahead for upcoming events so you can promote in advance to boost awareness and interest and then hit the ground running when the date arrives. Even though it won’t start up again Read More …
We all know the internet has changed how we interact with information, most notably how easily we access it and how quickly we share it. As a business owner, you can’t afford to ignore the power of word of mouth marketing in online and social media spheres. Information has become a social currency, and you Read More …
Visual merchandising revolves around how you place products in a retail setting, present them to the consumer public, and essentially market them at the ground level. When done right, it can bring in customers and create positive associations with your brand, as well as drive sales and ongoing patronage. That said, visual merchandising is not Read More …
When it comes to visual merchandising, there are many challenges inherent in planning the layout, design, and elements to be included. There are several goals at play, such as grabbing attention and exposing consumers to as much merchandise as possible (without overwhelming them). Ultimately, you want your visual displays to create a positive customer experience, Read More …
Your first thought when it comes to using psychology to increase sales and revenue might be of painting the roses red, so to speak. The human brain is attracted to certain colors more than others, and this could be used as a means to bring in business and drive sales. There’s an easier way to Read More …
(Click the ▶ play button above to listen to “How to Make Your Business Stand Out with Retail Displays” Podcast by Specialty Store Services) How can you remain competitive as an established or a new business, how can you bring in new customers and achieve success? Attractive retail displays are a big part of the equation, and there Read More …