We are once again heading into the busy, winter holiday season, which means plenty of shoppers will be on the prowl for the perfect gift for that special someone—something that glitters brighter than the North Star. It’s prime jewelry-buying season, and as a retailer, you need to position yourself to bring in seasonal shoppers for Read More …
Many retail businesses participate in trade shows, flea markets, craft fairs, and other events outside of their retail locations. This is a way to raise awareness of their brand, bring in new customers, and boost sales. Of course, you can’t exactly transport your typical, in-store displays to an off-site location. That is why it is Read More …
When it comes to brick-and-mortar retail, it’s no longer enough to rely on time-tested strategies that have served businesses for decades. With online shopping offering convenience and cut-rate pricing, you need to do more to entice shoppers out their front door and into your store. You need to deliver an irresistible experience. How can you Read More …
The vast majority of consumers encounter new brands because they already have an interest in the products or services a company offers. In other words, they’re looking for you. Some may stumble across your retail location by accident, and others may be referred by trusted family members or friends, but most will find you when Read More …
Folgers had the famous tag line, “The best part of waking up is Folgers in your cup,” complete with commercials showing sleepy parents roused to wakefulness not by noisy children, but by their coffeemaker automatically brewing a fresh pot in the morning. Our long love affair with coffee is about more than the pick-me-up from Read More …
Retail is a cyclical business. Sales can rise and fall with the seasons, holidays, and events like back-to-school shopping, prom, or the prevalence of weddings, for example. If you have yet to consider the impact sports can have on your retail sales, it’s high time you considered the money to be made by incorporating sports Read More …
According to the National Retail Federation, 2017 saw $9.1 billion in Halloween spending—a number that was predicted to drop slightly (to $9 billion) in 2018. These numbers are good news for Halloween stores, but what about retailers that aren’t selling Halloween-specific wares? As an apparel retailer, you’re better situated than you might imagine to capitalize Read More …
The summer is drawing to a close and that means kids are back in school, busying themselves with becoming the leaders of tomorrow. To offer them the best opportunities to grow and learn, schools must provide an environment conducive to academic pursuits. There’s more to it than hiring friendly and devoted teachers and administrative staff Read More …
Humans are naturally curious creatures, and in our spare time, we like to travel to fun destinations in search of friends, adventure, and something new. We don’t just head to big cities, either. Plenty of people enjoy visiting small towns and coastal villages to escape the stress and hectic pace of life in urban environments. Read More …
When customers walk into a hair salon, nail shop, or spa, they’re not only looking for top-notch grooming; they also want to relax and leave the stress and demands of their busy lives behind for a little while. For this reason, every element of your decor needs to be functional and contribute to an overall Read More …