In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar retailer to lure people away from their screens and into a physical store. Many independent stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce Read More …
These days, there are plenty of ways for customers to pay for purchases, depending on the options you choose to offer at your retail store. Where cash and checks were once the only ways to pay, consumers can now buy on credit, use bank cards, or even use mobile phones to proffer payment. Still, you Read More …
Each year (and often, each season) brings a whole new host of tempting design trends that make you wish you had it in your budget to do a complete overhaul of your retail space. If only you’d known that navy blues and acrylic details would be in for this year, you might have planned differently! Read More …
These days businesses are primarily concerned with complying with applicable privacy laws to prevent data breaches and digital identity theft and fraud. If you run a retail location, however, you also have to worry about POS payments in cash. Just because paying with currency is becoming less common in this credit-driven world doesn’t mean that Read More …
Pop-up shops where notable celebs like Metallica sell their wares along tour stops may be all the rage these days, but for fixed retail locations, a different form of pop-up can be a real game changer when it comes to enticing customers and making sales. We’re talking about pop-up displays, and if you haven’t used Read More …
When the weather turns warm and people begin to roll down their windows, hop on their bikes, or take a leisurely stroll past your shop, it’s time to start thinking about holding a sidewalk sale. By placing some of your wares in front of your establishment, you can grab attention and entice shoppers inside. This Read More …
When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. However, they need to know the price to decide if they want to buy items. If it isn’t readily apparent, they might leave the store disgruntled Read More …
These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …
Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …
Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …