The winter holidays are the high point of the year for many retail outfits. As shoppers flood stores intent on finding the perfect gifts for family members and friends, retailers can boost sales for the year and prepare for the slump that inevitably follows in the wake of the new year. Of course, when Read More …
During the busy holiday shopping season, retail businesses become fiercely competitive They go all out to offer sales and promotions that will drive consumers to their stores and websites. According to Forbes, as of late December 2016, holiday sales were expected to reach the $1 trillion mark, with the average household shelling out more than Read More …
The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …
The appearance of your retail store is important, which is why you put so much thought into the many visual elements that make up your shop, from logos and signage to merchandise displays and window dressing. Utility, however, is also crucial. You need to make sure your store is safe and functional for customers and Read More …
Kids are not afraid to tell you what they want. Whether it’s a birthday, Christmas, or Hanukkah, children always seem to have a laundry list of toys and games on their radar. When adults are buying for other adults, holiday shopping is a lot more difficult. Adults tend to purchase whatever they want or need Read More …
You’ve heard of Small Business Saturday, but you’ve never joined in because you’re not an American Express merchant. Or perhaps you’re a late bloomer and missed the deadline for signing up with American Express. Not a problem! You don’t need to accept American Express or use their merchant materials to participate in this movement, Read More …
In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar retailer to lure people away from their screens and into a physical store. Many independent stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce Read More …
These days, there are plenty of ways for customers to pay for purchases, depending on the options you choose to offer at your retail store. Where cash and checks were once the only ways to pay, consumers can now buy on credit, use bank cards, or even use mobile phones to proffer payment. Still, you Read More …
Each year (and often, each season) brings a whole new host of tempting design trends that make you wish you had it in your budget to do a complete overhaul of your retail space. If only you’d known that navy blues and acrylic details would be in for this year, you might have planned differently! Read More …
Are you looking for display ideas for the fall? The leaves are turning, and days are growing shorter. The air is crisp and smells of wood smoke. Kids are returning to school, and parents are setting their sights on the holidays. As a retailer, now is an ideal time to capture this mood of transition Read More …