Trying to nail down one exact reason why your customers stay or leave is really an exercise in futility. Whatever causes the change in your customers’ minds, though, creates churn for your business. And, yes, customers will invariably change their minds. As your business grows and evolves, so do your customers. Sometimes, these two things Read More …
Summer is here and school is right around the corner, but it’s never too early to plan for back-to-school. Just because the prospect of kids returning to school at the end of summer isn’t on your mind doesn’t mean parents aren’t thinking about it, and many like to get a jump on shopping for clothing, backpacks, Read More …
As a retailer, you no doubt understand the importance of displays and retail racks. These functional furniture items allow you to display your wares in innovative ways, and unlike wall-mounted racks and large shelving displays, they’re relatively easy to assemble, disassemble, and move throughout your retail space. In other words, they provide you with a Read More …
You’ve heard of Small Business Saturday, but you’ve never joined in because you’re not an American Express merchant. Or perhaps you’re a late bloomer and missed the deadline for signing up with American Express. Not a problem! You don’t need to accept American Express or use their merchant materials to participate in this movement, Read More …
Pop-up shops where notable celebs like Metallica sell their wares along tour stops may be all the rage these days, but for fixed retail locations, a different form of pop-up can be a real game changer when it comes to enticing customers and making sales. We’re talking about pop-up displays, and if you haven’t used Read More …
Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …
Shrink wrap is something that consumers frequently encounter, but rarely consider. Businesses, on the other hand, must carefully consider the use of shrink wrap materials and devices and how they are used in packaging. Shrink wrap can be used to wrap food, package retail products, and provide the finishing touches to goods produced in industrial Read More …
When you own and operate a retail store, your primary goal may be to sell the newest, most expensive stock first; however, you don’t want to just dump old stock and take a loss. By discounting older items you can at least recoup some cost, but items that didn’t sell when they were new are Read More …
Are you considering sunglasses displays for your store? Did you know that 95 million sunglasses are sold each year, and by 2020, the entire industry is expected to hit 140 billion dollars? So as we head into the warmer months, this is the time to consider sunglasses and if they would be right in your Read More …
In this day and age, competition in retail comes from every direction. From big box stores carrying a vast amount of merchandise to the internet providing anything imaginable at the touch of a button, getting ahead can be a challenge. Knowing exactly what you are up against will shed light on ways you can improve Read More …